Brand Design can be specified as one of the significant marketing practices of creating the name, logo, design, and the symbolic elements related to the brand to create a unique identity in comparison to the other brands in the market and also providing impetus to the product differentiation.

It is one of the first and foremost techniques of the branding process and holds quite an essential value as a part of the overall branding strategy of the company as it gives a major edge in the competitive market.